PAPER x Google Shopping: 21of21

Paper and Google Shopping collaborated to analyze Google's trending search data and highlight the most memorable shopping moments of 2021. The outcome of this collaboration was an interactive online zine, featuring the hottest celebs and artists, showcasing the ultimate trends of the year. The zine provided a shoppable platform, allowing users to explore and purchase the latest products and fashion items directly from the showcased trends.

Services: Creative Strategy - Deck Building - Copywriting - Content Management